Da troppo tempo il mondo della moda è sotto una luce di egoismo e superficialità, è tempo che questa luce venga spenta e che vengano pubblicizzate grandi iniziative promosse da grandi nomi della moda.


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For too long the world of fashion as a source of selfishness and superficiality, it's time for change and publicize charity projects promoted by famous names of fashion.
Giorgio Armani in 2012 conceived the project Water for Life Challenge with the goal to raise funds that will alleviate the water emergency in many countries of the Third World. The designer, in collaboration with Green Cross International, the NGO that, in Italy since 1998, is responsible for ensuring a future fair, sustainable and safe for all, through a project to raise awareness of the developed countries in the global scope, relies on this project two of his most famous fragrances, Acqua di Gio and Acqua di Gioia: buying a perfume you will contribute by one hundred liters of drinking water and fifty liters with a "like" facebook.com / acquaforlife or with a check-in application foursquare of the perfumery members. The King Armani is explained by saying: "It 's a simple word, water. And like all simple words, it has a deep meaning. Because where there is clean water, there is life, energy, well-being, serene encounter with nature, wonderful sense of freshness. "
This year's goal will be to improve the condition of water in Ghana and in a region of Bolivia has not seen rain for at least 8 months of the year, building wells in each school.
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